KAIA CI
KAIA CI
The CI of the Korea Agency for Infrastructure Technology Advancement is based on the waves of the national land and transportation technology, and the symbol expressed in various circular lines surrounding the sphere is continuously innovative.
Logo Type
The logo serves as a symbol in all visual communication media that shape and convey the corporate image; it must be used strictly in accordance with the prescribed guidelines to build the company’s image and enhance its credibility. The colors must be used exactly as in the symbol, and the logo must be applied in accordance with the guidelines set forth in this section, taking into account any changes in the background color.
Color System
Brand-specific colors are key elements that shape the symbol, logotype, and corporate image; therefore, the colors specified in the spot color guidelines―based on the standard color palette―must be strictly adhered to.
Main Color System
Process Blue U
- CMYK
- C 100% + M 10% + Y 0% + K 10%
- RGB
- R 0 + G 147 + B 208
105U
- CMYK
- C 0% + M 3% + Y 100% + K 50%
- RGB
- R 150 + G 137 + B 0
Cool Gray 10 U
- CMYK
- C 0% + M 2% + Y 0% + K 60%
- RGB
- R 128 + G 127 + B 131
276 U
- CMYK
- C 100% + M 100% + Y 0% + K 58%
- RGB
- R 15 + G 0 + B 78
Signature
The logo is available in Korean, English, and a combined version. Since the logo plays a crucial role in shaping the company’s image, its proportions or spacing must not be altered arbitrarily.
Korean language Horizontal type
Korean language Vertical Type
Korean language Applied Type
Korean language English mixture type
English Horizontal type
English Applied Type
Land Globe
“Land Globe” is the new name of the Korea Institute of Land, Infrastructure and Transport Technology Promotion. It is a portmanteau of “Land,” meaning national territory, and “Globe,” meaning the Earth. While maintaining a close association with “LandMark”―which provides an at-a-glance overview of technology trends and issues in land, infrastructure, and transportation―and “LandScope,” a patent and academic paper metrics analysis system, the name “Land Globe” serves as an overarching concept that symbolizes the “Globe.”
